It’s the question I get more often now, usually with a half-smile and a tilt of the head. Sometimes from friends, sometimes from colleagues, occasionally from family over Sunday brunch. With everything happening in AI, are you worried? It’s a fair question. Design and marketing are changing fast. Tools that write copy, generate images, build…
We often talk about the external pressures of design – the deadlines, the shifting requirements, the sheer volume of output, AI workflow integration. But for me, the real challenge has always been internal. It’s the swirling noise of a dozen different creative directions, the weight of choosing one path over another, and the constant mental…
In the world of public education, branding can often feel like a corporate afterthought. For many, the term evokes images of sterile stock photography and jargon heavy newsletters. However, as the Creative Design Officer at HCDSB, I’ve learned that the true heart of an institution’s brand is found where high quality production meets raw, human…