Highly renowned fitness expert, TV personality, actor, model and personal trainer Brent Bishop needed an online identity. Researching hundreds of sports related ads, I believed high-end photography was essential to building the brand. The wonderful folks at Renaissance Studios were contracted to shoot Brent in-studio and outdoor. I then worked magic in my digital darkroom to produce rich, powerful photos capturing Brent’s larger than life personality. Since then, Brent’s landed the role of Fitness Expert on CTV’s Marilyn Denis Show, and seen in ads for Toyota, TSN, and Woodbine Race Track. I continue to work with Brent on more initiatives and for his world-class boutique fitness club, Think Fitness Studios.